"Fools rush in, where angels fear to tread," was never truer than when it comes to neuroscience.
The following is reported on the excellent 'MindHacks' blog, a posting entitled "The scan says add fries and call it a special".
"Marketing magazine has an interview with the marketing director of KFC who explains why he thinks neuroscience holds the key to selling deep-fried junk food.
“Marketing as a whole is undergoing transformation,” he says. “We now know through neuroscience how people’s brains work and what affects their decision-making. So what we’re trying to do is take the new knowledge and say – this is how we put it together, this is how a brain actually works – and this is how we should be marketing.”
"Somebody, please, find me a pizza.
"Link to Marketing interview.