Yesterday, I reflected lightly on re-branding. It had come up in a collective discussion about the future and direction of Paces Campus. As interesting as the discussion was, the notion of re-branding seemed to be advocated as a panacea for what we were not getting right rather than as an expression of where we aspired to be. In short, it was to do with the past rather than the future. One day Alice came to a fork in the road... Read more →